For any parent with a small child—be it a newborn, infant, or toddler—baby wipes are among the most essential items. You’ll experience frequent diaper blowouts, messy hands, and sometimes you’ll need to wipe down the surfaces your baby uses. That’s why baby wipes are must-have items you should always stock up on—buying them in bulk is often the best option.
But which baby wipes are the most trusted and safest on the market today? There are many brands available, and in this article, we’ve listed eight of the most popular with parents in 2025.
Before we dive into the list, here’s what to look for when choosing reliable baby wipes.
5 Key Features to Look for in the Best Baby Wipes
1. Ingredients
Avoid exposing your baby to harsh chemicals or strong scents, as these can cause rashes and irritation. Choose wipes that are free from fragrance, plastic, parabens, alcohol, TBT, sulfates, chlorine, and latex, among other harmful chemicals. The brand should also state that its wipes are hypoallergenic.
2. Thickness
You don’t want wipes that tear easily when cleaning your baby. Thicker wipes are more durable and effective, so always check their sturdiness.
3. Moisture Level
The best wipes are neither too dry nor too wet. Overly dry wipes require using more than necessary, while overly wet ones can get messy. Look for wipes with balanced moisture levels.
4. Size and Texture
Choose a size large enough to handle messes effectively. For texture, avoid rough wipes that can cause irritation or rashes—soft, smooth wipes are ideal.
5. Cost
While brand reputation is important, cost matters too. The goal is to find wipes that are affordable without compromising on quality or safety.
8 Reliable Baby Wipes in 2025
1. WaterWipes Baby Wipes
Made from 99.9% purified water, WaterWipes are not only affordable (around $44.97 for a pack of 12) but also among the most popular, boasting a 4.8-star rating from over 83k customer reviews. These wipes tick all the boxes: super soft, large surface area, thick, fragrance-free, perfectly moisturized, and hypoallergenic.
They are 100% plant-based, dermatologically approved, pH-friendly, and offer 3-in-1 skincare benefits. Gentle yet strong, they handle even the toughest messes.
2. Pampers Aqua Pure Wipes
Selling at about $34.23 for a pack of 12, these wipes have a 4.8-star rating from over 234k customer reviews. They are made with 99% water, are hypoallergenic, and free from fragrance and alcohol. Strong yet gentle, they also help restore the skin’s natural pH.
They are dermatologist-tested and among the lowest returned baby wipes on Amazon.
3. Huggies Natural Care Sensitive Baby Wipes
With an impressive 4.8-star rating from nearly 120k customers, these wipes are a trusted choice. They are made from natural ingredients, fragrance- and alcohol-free, large, properly moisturized, pH-balanced, thick, and budget-friendly.
They are dermatologist-tested and approved by the National Eczema Association (NEA). A pack of 12 sells for about $21.99.
4. DYPER 99% Water-Based Baby Wipes
These 100% plant-based wipes are hypoallergenic, unscented, and made from 99% purified water. They are free from plastic, parabens, TBT, sulfates, chlorine, and latex, making them safe and eco-friendly.
They sell for about $39.97 for a pack of 12 (720 wipes total).
5. The Honest Company Clean Conscious Multi-Use Wipes
With a 4.8-star rating from over 52k reviews and 30k+ monthly sales, these wipes are clearly loved by parents. They are affordable, hypoallergenic, properly moisturized, the perfect size, extra thick, and fragrance-free. These plant-based wipes decompose in just eight weeks. They are dermatologist-tested, NEA-recognized, and Environmental Working Group (EWG)-verified. A pack of 12 sells for about $88.69.
6. Boogie Wipes Baby Wipes
Boogie Wipes are made from natural materials, are unscented, ultra-thick, and well-moisturized. They are free from alcohol, phthalates, and parabens, making them hypoallergenic. Infused with Vitamin E, Chamomile, and Aloe, they are suitable for wiping noses, faces, fingers, toes, and for diaper changes. A 12-pack sells for about $51.95.
7. Hello Bello Extra Gentle Baby Wipes
If you’re looking for extra-gentle wipes for newborns and infants, Hello Bello is a great option. Made from 99% purified water and 100% plant-based materials, they are fragrance-free and eco-friendly.
They hold a 4.7-star rating from nearly 4k reviews and over 10k sales a month. A 12-pack costs about $23.90.
8. HAPPY BUM Saline Baby Wipes
Made with Aloe, Vitamin E, and saline, these ultra-thick wipes are perfect for cleaning hands, faces, toys, diaper areas, and surfaces after mealtime.They are unscented, alcohol-free, pH-balanced, and safe for newborns and infants. A 12-pack goes for about $32.39.
Final Thoughts
When selecting baby wipes, always prioritize quality, safety, and comfort. Ensure the wipes you choose tick the five boxes discussed at the start of this article. Buying from a reliable source guarantees better value for money. Any of these eight top-rated, popular, and reliable baby wipes—readily available on Amazon—would be an excellent choice for your baby’s care.
